Welcome to Etched. This Privacy Notice explains how Etched.ai, Inc. ("Etched," "our," "we," or "us") collects, uses, discloses, and otherwise processes personal information in connection with our website, and all related services (including contact with our customer service team, engagement with us on social media, or other related interactions with us) (collectively the “services”). We may also choose or be required by law to provide different or additional disclosures relating to the processing of personal information about residents of certain countries, regions, or states. Please refer to the Region-Specific Disclosures section below for additional disclosures that may be applicable to you.
This Privacy Notice does not address our privacy practices relating to Etched job applicants, employees and other personnel, nor data that is not subject to applicable data protection laws (such as deidentified or publicly available information). This Privacy Notice is also not a contract and does not create any legal rights or obligations not otherwise provided by law.
OUR COLLECTION OF PERSONAL INFORMATION
Etched is the controller of the personal information we collect or otherwise maintain in connection with our services. This means that we determine and are responsible for how personal information is used.
The categories of personal information we collect depend on how you interact with us and our services. Etched collects information that individuals provide directly to us, information we collect automatically when individuals interact with us, and information we collect from third-party sources and other organizations.
Personal Information Individuals Provide Directly to Us
We collect the following categories of personal information individuals provide to us:
- Contact Information, including name, email address, social media handles, and communication preferences.
- Inquiry Information, including information provided in custom messages sent through our services or provided directly to a member of our team.
- Event, Contest, Promotion, and Survey Information, including information provided when you sign up for an event, enter a contest or promotion, complete a survey or submit a testimonial. We use this information primarily to administer and facilitate our products and services, respond to your submission, communicate with you, conduct market research, inform our marketing and advertising activities, improve and grow our business, and facilitate the related event, content, promotion, or survey.
- Feedback and Support Information, including the contents of custom messages sent through the forms, chat platforms, email addresses, or other contact information we make available to customers, as well as recordings of calls with us, where permitted by law (including through the use of automated tools provided by us or our third-party providers). We use this information primarily to investigate and respond to your inquiries, to communicate with you, and to improve our products and services.
- Payment Information: We may receive payment information or financial account information that you provide in connection with any transaction or purchase you make. We use this information to facilitate funds transfers and complete the transactions you’ve requested.
- Security-Related Information, including name and contact information of visitors to our premises, video recordings of videos on our premises, and electronic login records and access details when a visitor utilizes company technology on our premises. We use this information primarily to protect the security of our premises, employees, and our company.
When an individual chooses to contact us, we may need additional information to fulfill the request or respond to inquiries. We may provide additional privacy-related information where the scope of the inquiry/request and/or personal information we require fall outside the scope of this Privacy Notice. In that case, the additional privacy notice will govern how we may process the information provided at that time.
Personal Information Automatically Collected
As is true of many digital platforms, we and our third-party providers may also collect certain personal information from an individual’s device, browsing sessions and actions, and site usage patterns automatically when visiting or interacting with our services, which may include:
- Log Data, such as cookie identifiers, internet protocol (IP) address, mobile carrier, MAC address, user settings, mobile ad identifiers, Internet service provider, browser or device information, the URL entered and the referring page/campaign, date/time of visit, the time spent on our services, and any errors that may occur during the visit to our services.
- Analytics Data, such as the electronic path taken to our services, through our services, and when exiting our services, as well as information pertaining to usage and activity on our services (including pages visited, links clicked, content interacted with, and duratioßn and frequency of the activities).
If an individual would prefer not to accept cookies, most browsers will allow the individual to: (i) change the individual’s browser settings to notify the individual when the individual receives a cookie, which lets the individual choose whether or not to accept it; (ii) disable existing cookies; or (iii) set the individual’s browser to automatically reject cookies. Please note that doing so may negatively impact the individual’s experience using our website, as some features and offerings may not work properly or at all. Depending on the individual’s device and operating system, the individual may not be able to delete or block all cookies. In addition, if the individual wants to reject cookies across all browsers and devices, the individual will need to do so on each browser on each device the individual actively uses.
The individual may also set their email options to prevent the automatic downloading of images that may contain technologies that would allow us to know whether they have accessed our email and performed certain functions with it.
Personal Information from Third Parties and Other Sources
We also obtain personal information from third-party sources, which we often combine with personal information we collect either automatically or directly from an individual.
We may receive the same categories of personal information as described above from the following third parties:
- Affiliates: We may receive personal information from other companies owned or controlled by Etched, and other companies owning or under common ownership with Etched, particularly when we collaborate in providing services.
- Employers: If you interact with our services in connection with your employment, we may obtain personal information about you from your employer or another company for which you work. For example, we may obtain your contact information from your employer to allow us to communicate with you about your employer’s customer relationship with us.
- Other Customers: We may receive your personal information from our other customers. For example, a customer may provide us with your contact information as a part of a referral.
- Social Media: When you interact with our services through social media networks, such as when you follow us or share our content on social networks, we may receive some information that you permit the social network to share with third parties. The data we receive is dependent upon your privacy settings with the social network, and may include profile information, profile picture, username, and any other information you permit the social network to share with third parties. You should always review and, if necessary, adjust your privacy settings on third-party websites and social media networks and services before sharing information and/or linking or connecting them to other services. We use this information primarily to operate, maintain, and provide to you the features and functionality of our products and services, as well as to communicate directly with you, such as to send you messages about features that may be of interest to you.
- Identity Verification Providers: In certain circumstances, we may engage third-party identity verification providers to help us verify the identity of a specific individual with whom we are interacting. This information is used primarily for purposes of preventing fraud.
- Event, Promotion and Other Business Partners: We may from time to time offer opportunities for individuals to take part in events or promotions, or obtain services provided in connection with a third-party business partner. Our event, promotion, and other business partners may collect or share personal information with us in connection with the relevant event, promotion or service. For example, we may receive personal information from third-party business partners that help foster the Etched community in order to identify community members eligible for benefits in relation to a promotion.
- Data Analytics Providers: We rely on third-party providers to help us collect analytics relating to our services and user base. These data analytics providers often collect personal information directly from individuals and share some or all of this information with us in connection with their analytics services.
- Other Service Providers: Other service providers that perform services solely on our behalf, such as website hosting and marketing providers, collect personal information and often share some or all of this information with us in connection with their services.
- Information Providers: We may from time to time obtain information from third-party information providers to correct or supplement personal information we collect. For example, we may obtain updated contact information from third-party information providers to connect with an individual who may be interested in our services.
- Publicly Available Sources: We collect personal information about individuals that we do not otherwise have, such as contact information or an individual’s interest in our services, from publicly available sources. We may combine this information with the information we collect from an individual directly.
- Inferences: We may generate inferences or predictions about individuals and their interests and preferences based on the other personal information we collect and the interactions we have with the individuals.
OUR USE OF PERSONAL INFORMATION
We use the information we collect to:
- Fulfill or meet the reason the information was provided, such as to fulfill our contractual obligations, to facilitate payment for our products and services, or to deliver the services requested;
- Manage our organization and its day-to-day operations;
- Communicate with you, including via email, text message, chat, social media and/or telephone calls;
- Facilitate the relationship we have with you and, where applicable, the company you represent;
- Request you provide us feedback about our product and service offerings;
- Address inquiries or complaints made by or about an individual in connection with our products or services;
- Verify your identity and entitlement to our products and services;
- Register you for and provide you access to events, contests, sweepstakes, and surveys;
- Market our products and services to you, including through email, phone, text message, and social media;
- Administer, improve, and personalize our products and services, including by recognizing you and remembering your information when you return to our products and services;
- Develop, operate, improve, maintain, protect, and provide the features and functionality of our products and services;
- Identify and analyze how you use our products and services;
- Infer additional information about you from your use of our products and services, such as your interests.
- Create aggregated or de-identified information that cannot reasonably be used to identify you, which information we may use for purposes outside the scope of this Privacy Notice;
- Conduct research and analytics on our user base and our products and services, including to better understand the demographics of our users;
- Test, enhance, update, and monitor the products and services, or diagnose or fix technology problems;
- Help maintain and enhance the safety, security, and integrity of our property, products, services, technology, assets, and business;
- Defend, protect, or enforce our rights or applicable contracts and agreements (including our Terms of Use), as well as to resolve disputes, to carry out our obligations and enforce our rights, and to protect our business interests and the interests and rights of third parties;
- Detect, prevent, investigate, or provide notice of security incidents or other malicious, deceptive, fraudulent, or illegal activity and protect the rights and property of Etched and others;
- Facilitate business transactions and reorganizations impacting the structure of our business;
- Comply with contractual and legal obligations and requirements; and
- Fulfill any other purpose for which you provide your personal information, or for which you have otherwise consented.
OUR DISCLOSURE OF PERSONAL INFORMATION
We disclose the information we collect to:
- Affiliates: We share information with other companies owned or controlled by Etched, and other companies owning or under common ownership with Etched, particularly when we collaborate in providing services.
- Employers: If you interact with our services in connection with your employment, we may disclose personal information to your employer or another company for which you work. For example, we may provide information to your employer about your usage of our services in connection with your work for them.
- Identity Verification Providers: Where we engage a third-party identity verification provider to help us verify the identity of a specific individual with whom we are interacting, we will typically provide the third-party identity verification provider sufficient information to facilitate the identity verification service.
- Event, Promotion and Other Business Partners: Just as we may receive information from our event, promotion and other business partners, we may share information with them in connection with the relevant event, promotion or service we are offering. For example, we may share information with third-party business partners to have them facilitate communication between us and Etched customers.
- Data Analytics Providers: We may share information with our data analytics providers to facilitate the analytics services they are providing us.
- Other Service Providers: In addition to the third parties identified above, we engage other third-party service providers that perform business or operational services for us or on our behalf, such as web hosting, shipping and delivery, fraud prevention, customer service, contests, sweepstakes, promotions, and marketing and advertising services. Depending on the function the provider serves, the service provider may process information on our behalf or have access to information while performing functions on our behalf.
- Business Transaction or Reorganization: We may share or otherwise disclose personal information to a third-party during negotiations concerning, in connection with, or as an asset in a merger, sale or other transfer of company assets, joint venture, financing, or acquisition of all or a portion of our business by another company. Personal information may also be disclosed in the event of insolvency, bankruptcy, or receivership.
- Legal Obligations and Rights: We share or otherwise disclose information to third parties, such as our lawyers, other professional advisors and law enforcement:
- Where necessary to obtain advice or otherwise protect and manage our business interests;
- In connection with the establishment, exercise, or defense of legal claims;
- To comply with laws or to respond to lawful requests or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements;
- To protect our rights and property and the rights and property of others, including to enforce our agreements and policies;
- To detect, suppress, or prevent fraud;
- To protect the health and safety of us and others; or
- As otherwise required by applicable law.
- Otherwise with Consent or Direction: We may share or otherwise disclose information with your consent or at your direction.
REGION-SPECIFIC DISCLOSURES
If you are a resident of the state of Nevada in the United States, Chapter 603A of the Nevada Revised Statutes permits a Nevada resident to opt out of future sales of certain covered information that a website operator has collected or will collect about the resident. Although we do not currently sell covered information, please contact us at privacy@etched.com with the subject line “Nevada Opt Out Request” to submit such a request.
CHILDREN’S PERSONAL INFORMATION
Our services are not directed to, and we do not intend to, or knowingly, collect or solicit personal information from children under the age of 13. If an individual is under the age of 13, they should not use our services or otherwise provide us with any personal information either directly or by other means. If a child under the age of 13 has provided personal information to us, we encourage the child’s parent or guardian to contact us to request that we remove the personal information from our systems. If we learn that any personal information we collect has been provided by a child under the age of 13, we will promptly delete that personal information.
LINKS TO THIRD-PARTY WEBSITE OR SERVICE
Our services may include links to third-party websites, plug-ins, and applications. Except where we post, link to, or expressly adopt or refer to this Privacy Notice, this Privacy Notice does not apply to, and we are not responsible for, any personal information practices of third-party websites and online services or the practices of other third parties. To learn about the personal information practices of third parties, please visit their respective privacy notices.
UPDATES TO THIS PRIVACY NOTICE
We may change this Privacy Notice from time to time. If we make changes, we will notify you by revising the date at the top of this notice and, if we make material changes, we may provide you with additional notice (such as adding a statement to our services or sending you a notification). We encourage you to review this Privacy Notice regularly to stay informed about our information practices and the choices available to you.
CONTACT US
If you have any questions or requests in connection with this Privacy Notice or other privacy-related matters, please send an email to privacy@etched.com.